Coastal Container Announces New General Manager

Posted in News
Last Updated: Last updated Jun 8, 2023

Nathan Hoekstra Promoted to Leadership Role

Coastal Container, a full-service packaging supply company located in Holland, MI, has recognized its former director of sales with a promotion to general manager. Hoekstra has worked for Coastal Container for the past 13 years, predominantly in sales, and during that time he has helped build a company that serves customers with increased efficiency, speed, automation and ultimate dependability. 

Nathan Hoekstra, Coastal Container’s new General Manager

“When you’re managing people, leading equals educating,” states Hoekstra, who leans heavily on his education training as a manager.

Hoekstra holds a Certificate of Executive Management from Mendoza College of Business, Notre Dame, and membership in Leaderwork leadership since 2016. 

Contemplating the future of Coastal Container, Hoekstra is excited about the advocacy for locally owned, locally operated organizations. “Governor Whitmer and Lt. Governor Gilchrist are seeking to incentivize doing business with and amongst Michigan-based companies. A focus on ‘Made in Michigan’, with us being the major manufacturer fitting that bill in our marketplace, will help us carve out our piece of an expansive market,” says Hoekstra.

Continuing his passion for teaching and coaching, Hoekstra loves spending his free time as a basketball coach, both formally and informally, for  his 15, 13 and 11 year old children.

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